February 05, 2024
By: Staff

Contact: Jennifer Parks-Sturgeon
Rose+Allyn Public and Online Relations
Phone: 480.495.3806

**Media Alert/Photo Opp.**

WOW Luxury Properties Announces Demolition and Construction on $29 Million Paradise Valley Home With Dramatic 120-Foot Stunning Mummy Mountain Water Wall

Wednesday, February 7th at 10:00am
(6418 E. Joshua Tree in Paradise Valley)

See The Demolition LIVE as It Happens

On Wednesday, February 7th at 10:00am members of the media are invited to capture the demolition of the Valley’s next $29million estate at 6418 E. Joshua Tree in Paradise Valley.

Developer David Hersh who is the founder of WOW Luxury Properties and HERSH24K is working in conjunction with Cullum Homes and Desert Foothills Landscaping to demo the site to make way for a $29million Mountain Magic Estate.

The home, which will sit just above and overlooks the new Ritz Carlton Resort in Paradise Valley, will be built by luxury custom home builder Cullum Homes and will face the majestic Camelback Mountain.

"We saw a property that was not properly utilizing the incredible assets it had and by working with Cullum Homes, Desert Foothills Landscaping, engineers and the Town of Paradise Valley we now have the blueprints for what will be an incredible positioned estate with two stories of front to back and incredible views designed to wow you from every angle," said Hersh.

Named after its prime location in Mummy Mountain and staring at Camelback Mountain in Paradise Valley, once completed Mountain Magic will offer a spectacular 11,300-square-foot estate on just over an acre of land with an innovative 120-foot water wall, roof-top pickle ball courts and other high-end amenities. Construction will then begin promptly on the property with a planned completion date of late 2025. As of current inventory checks there were six homes in Paradise Valley priced over 20 million, making this home on Joshua Tree the seventh.

"This beautiful home embodies modern opulence and offers a profound connection to the surrounding natural beauty," said Lindsay Cullum-Colwell, principal at Cullum Homes. "Mountain Magic is the culmination of a shared vision to create a living experience that surpasses all expectations. We can't wait to unveil this masterpiece with a one-of-a-kind residential waterfall which is sure to amaze many prospective buyers."

The sprawling multi-level estate provides the ultimate canvas for a life of luxury and comfort. Two oversized separate garages will offer convenience and space for automobile enthusiasts. The glass elevator will seamlessly connect the two levels, providing its guests and residents with an elegant and convenient way to traverse across the home.

Continuing the home's ultra-modern design, the large 7-bedroom and 7-bathroom estate will ensure that every guest enjoys the utmost privacy and comfort.

Experience a world of entertainment and opulence with amenities that include a golf simulator, a fire pole, a tilt-up window wet bar that seamlessly merges indoor and outdoor living spaces, a wine cellar, and a built-in juice bar.

The second story of this exquisite estate also houses a conference room with awe-inspiring views of Camelback and Mummy Mountain, making it the perfect backdrop for both work and relaxation. Outdoor amenities are endless at the Magic Mountain Estate where one will find three pools and a cozy firepit, offering more opportunities for recreation and relaxation. Venturing up to the rooftop, will find pickleball courts with an exquisite view of Paradise Valley, perfect for an athletic lifestyle.

The crowning jewel of Mountain Magic will be the 120-foot-wide water wall that is 23-feet high and gracefully nestled against the majestic Mummy Mountain, reminiscent of the iconic Aria water wall currently on display in Las Vegas. This artistic touch adds a unique sense of wonder to the property.

Desert Foothills Landscape has designed t the water wall, river pool and re-configure the new landscaping and driveway plan for the home.

"Between this one-of-a-kind water wall, the breathtaking views of Paradise Valley, the lights and the iconic Camelback Mountain, and architectural design of the home and property, we will be providing the home’s new resident with a constant visual feast of natural beauty," said Jake Plocher, VP & Lead Designer of Desert Foothills Landscape.

This architectural masterpiece is the result of the collective commitment of Developer David Hersh, Wow Luxury Properties, HERSH24K, Desert Foothills Landscape, and Cullum Homes and will re-define the essence of luxury living.

Hersh is also developing two other spectacular estates in Paradise Valley. The homes vary in size and price from $1 7million to $75 million and both are in various stages of development and currently listed at visit to learn more about this extraordinary property and its exclusive offerings.

For media inquiries please contact Jennifer Parks-Sturgeon at or call (480) 495-3806.

About WOW Luxury Properties
HERSH24k Luxury Properties is led by David Hersh who was professional sports youngest team owner at the age of 23. Hersh has the distinction of operating at every management level of professional baseball including the New York Yankees. Hersh also spearheaded the construction of public and private stadiums, franchise transactions, lease and funding negotiations and turnaround strategies. He has raised millions in equity to purchase franchises and sold branding and incentive programs and stadium naming rights to some of the largest corporations in the world.

About Cullum Homes
Named National Custom Home Builder of the Year by the National Association of Home Builders, Scottsdale-based Cullum Homes is a second-generation, family-owned integrated design and construction firm with over 35 years of experience in the Valley’s most prestigious neighborhoods. Their Architects, Project Managers, Construction Managers, Interior Designers, In-House Artisans, and Selections Team are the industry’s best, handpicked professionals committed to customized service and exceptional results.

Current projects include Ascent at The Phoenician®, a collection of 51 single, two and three-level detached homes adjacent to the world-renowned Phoenician® Resort and overlooking their golf course, The Village at Mountain Shadows, an award-winning development of 40 luxury lifestyle homes in Paradise Valley, The Village at Seven Desert Mountain, offering 33 exquisite golf villas on the newest course in this world-renowned resort community, Paradise Reserve located in the foothills between Phoenix and Paradise Valley, and Ironwood Golf Villas, an exclusive community of only 8 custom homesites located on Camelback Country Club Golf Course. The Village at Silverleaf, a collection of Villas and Cottages just steps from the Silverleaf Clubhouse and Spa, has just sold out. Cullum Homes was recently recognized as the #1 ranked custom home builder in Arizona by the Phoenix Business Journal for three years in a row.